Marketing PDF
By:Charles W. Lamb,Joe F. Hair,Carl McDaniel
Published on 2012-01-01 by Cengage Learning
Engaging and thorough, MARKETING, 12th Edition shows students how marketing principles affect their day-to-day lives, as well as their significant influence on business decisions. Core topics include the social marketing phenomenon, entrepreneurship, C.R.M., global perspectives, and ethics, as well as in-depth discussions on key tools of the trade, such as metrics and the marketing plan. Intriguing coverage of newsworthy events clarifies the readings for students and gets them thinking about their own decisions in the consumer marketplace. Loaded with helpful learning features like detailed appendices, cases, vignettes, boxed features, and videos, MARKETING, 12th Edition gives students countless opportunities to develop and apply critical thinking skills while acquiring the marketing knowledge essential in the business world. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
This Book was ranked at 10 by Google Books for keyword Programming self help.
Book ID of Marketing's Books is 3X4JAAAAQBAJ, Book which was written byCharles W. Lamb,Joe F. Hair,Carl McDanielhave ETAG "SuO6WhxeiWo"
Book which was published by Cengage Learning since 2012-01-01 have ISBNs, ISBN 13 Code is 9781133708582 and ISBN 10 Code is 1133708587
Reading Mode in Text Status is true and Reading Mode in Image Status is true
Book which have "912 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
eBook Version Availability Status at PDF is falseand in ePub is false
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